Pay-To-Play — The New Social Media Playbook
Social has become a pay-to-play environment as platform algorithms continue to change and evolve. Did you know that only 2% of your Facebook audience and less than 30% of your Instagram audience see your organic social content? In this session, we’ll teach you how to navigate the new social landscape to implement easy (but impactful!) always-on paid social strategies across channels.
Roll up your sleeves (or your phones) and get ready for a hands-on paid social demo. We’ll get you past vanity metrics like comments, shares and reactions and get you real results that will impact your business. We’ll cover:
- Facebook/Pinterest Pixel Set-Up for Social Retargeting
- Platform Ad Type Options & Creation
- Beyond Boosting – real targeting tactics that work