Startup Track // Scaleup Track
Hacking Marketing: 25+ Proven Quick Wins And Campaign Concepts For Startups/Scaleups
Inspired by the best ideas from dozens of marketing strategy workshops and the actual results from hundreds of marketing campaigns, this fast-paced session will deliver a wealth of tools and tips designed to make an immediate impact on your business. Looking beyond the standard marketing playbook, we’ll dive into unique use cases for automation software, artificial intelligence, social selling, interactive tools, data-driven storytelling, public relations and more.
Learn how to drive growth in your startup/scaleup business despite tight budgets, limited human resources and a weak top-of-the-marketing funnel. Paul Roetzer, CEO of PR 20/20 and author of The Marketing Performance Blueprint, presents a six-step model to help organizations plan faster, experiment more efficiently and adapt constantly to accelerate success.