Scaleup Track

Align To Accelerate: The 10 Essential Elements Of Successful Sales & Marketing Teams

Sales and marketing teams are like burgers and fries. Each is great on their own, but they’re at their best when they’re working together.

In this session, you’ll get answers to the questions all sales-based organizations eventually face: Should your marketing director carry a quota? How do you get your sales team to embrace the blog and see the value of content marketing? What’s the best way to break the ice with new prospects and become a trusted advisor?

Join Jeff Leo Herrmann, founder and president of Madison, Michigan & Market, as he takes a deep dive into what makes a good go-to-market strategy, discusses the intricacies and rhythms of the sales process and examines the KPI reporting you can adopt to drive results and much more. You’ll leave with a framework you can immediately apply to your business to achieve measurable results while keeping your sales and marketing teams happy and productive.

Attendee Info

9:00am – 10:00am
Capitol Theatre #2
Scaleup, Growth

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Jeff Leo Herrmann

Jeff Leo Herrmann

Founder & President, Madison, Michigan & Market