Featured Speaker – Jeff Leo Herrmann, Founder & President, Madison, Michigan & Market
Jeff Leo Herrmann is a B2B Showrunner and the Founder and President of Madison, Michigan & Market. As a champion of sales and marketing alignment, Jeff’s passion lies in leveraging the power of content, technology and data to help organizations realize extraordinary growth. Jeff was recently named one of the Top 50 Influencers in Content Marketing.
In addition to being a mobile marketing pioneer, Jeff has an intense belief that organizations are better off engaging their audiences with educational/entertaining content rather than blasting them with traditional interruption-based advertising campaigns. This perspective is well informed after a 15-year career at The Nielsen Company working with global Fortune 50 brands in measuring content and advertising investments and effectiveness.
Jeff earned an MBA in finance and economics from the University of Chicago Booth School of Business and holds an undergraduate degree from The Ohio State University College of Arts and Sciences.