2017 Session Schedule

Plan Your Day

Startup Scaleup offers a variety of collaborative workshops, interactive panel discussions and valuable networking events. The day is broken into two basic tracks, one for startup ventures and one for scaleup businesses. There are also some sessions that are great for both!

Check out the Startup Track if:

You’re an entrepreneur looking to launch and rapidly grow a new tech or non-tech venture.

Follow the Scaleup Track if:

You’re an established company with existing customers and revenue that wants to grow and hire aggressively.

Every business is different, so feel free to mix and match sessions from both tracks to create your own unique learning experience based on what interests you the most!

Look for these three icons next to the name of each session. They will help you quickly determine the session theme.

Growth Sessions are aimed at helping your existing business reach the next level of growth.

Funding Sessions deal with finding and working with the capital resources you need to launch and grow a business.

Talent Sessions focus on finding and retaining the right people with the right skills to help you succeed.

8am-9am – Onsite Registration

Stop by Near West Theatre to check-in and get your materials for the day. There will be lots going on here, including exhibitors, photo opps, and the Virtual Reality Lounge (open from 8am-3pm) located in the downstairs café.

Looking for a break? Need to plug-in or take a meeting? Stop in at one of our two coworking hubs—Gypsy Beans & Baking Co. hosted by StartMart (open from 8am-3pm) or Sweet Moses hosted by LaunchHouse (Open from 10am-4:30pm).

9am-10am

Startup Track

Scaleup Track

Customers > Revenue
Startup Track

Serial entrepreneur, Silicon Valley investor at Redpoint Ventures and former Campaign Monitor CEO Alex Bard will make the case for keeping your customers happy at all costs.

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The Growth Factor
Scaleup Track

Join LaRese Purnell from CLE Consulting Firm for an interactive session that breaks down the broad concept of “growth” into several key factors and offers concrete steps entrepreneurs can take to start moving the needle.

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Mastering The Side Hustle
Startup Track

Learn how to get your own business off the ground without giving up your day job or short-changing your existing responsibilities.

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Align To Accelerate: The 10 Essential Elements Of Successful Sales & Marketing Teams
Scaleup Track

Take a deep dive into what makes a good go-to-market strategy, the intricacies and rhythms of the sales process, the KPI reporting you can adopt to drive results and much more.

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10am-3pm

1:1 Business Advising
Startup Track // Scaleup Track

Have a question about your business? Stop by Toast to meet  1:1 with an expert business advisor! All appointments will be on a first come, first basis.

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10am-10:30am – Break

Stop by Sweet Moses for the Launch Life Newspaper Release!  Be the first to grab your copy of our first edition of Launch Life.  This quirky, quarterly newspaper published by LaunchHouse will feature startup stories and culture from all around Cleveland.

10:30am-11:45am

Startup Track

Scaleup Track

Untapped Potential: Developing Young Talent
Startup Track // Scaleup Track

Learn how to design entry-level positions that are both useful for you and valuable for young people seeking workplace experience.

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Hacking Marketing: 25+ Proven Quick Wins And Campaign Concepts For Startups/Scaleups
Startup Track // Scaleup Track

Learn how to drive growth in your startup/scaleup business despite tight budgets, limited human resources and a weak top-of-the-marketing funnel.

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Strategic Money: Finding The Right Investors
Startup Track

Learn how to do your own due diligence on potential investors while mining them for advice, connections and follow-on funding.

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The New Benefits Package
Scaleup Track

Learn how today’s successful businesses are attracting top talent with a combination of traditional benefits and new perks like unlimited PTO and flex time.

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Startup Lab 101: So You Want To Start A Company
Startup Track

During the Startup Lab, we will guide you through a rapid process to help get your idea off the ground.

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Scaling Up: Innovate Or Stagnate
Scaleup Track

In this session, you’ll learn about the importance of “intrapreneurship,” and get tips for creating a culture that encourages internal innovation and helps you stay relevant.

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Founder/CEO—Should You Be Both?
Startup Track

Hear from founders who have successfully made the transition to CEO, and others who say the best decision they ever made was to hire someone else to run their company.

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Secrets To Creating An Amazing Sales Experience
Scaleup Track

ClearSlide Co-founder and Chief Strategy Officer Jim Benton will share tips for building, training and motivating a sales team that wows your prospects and customers with a compelling experience and guarantees better and faster results.

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Portrait Of A Serial Entrepreneur
Scaleup Track

In this storytelling-style session, you’ll hear the tales and lessons from two successful serial entrepreneurs, Aaron Grossman, Founder & CEO of Alliance Solutions Group and Kris Snyder, CEO of Vox Mobile, who will share how they handle the challenges of starting new ventures.

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11:45am-12:15pm – Break

Stop by Sweet Moses for Launch Lesson – Share a lesson you’ve learned since launching in 140 characters or less to be featured on our social media in exchange for some LaunchHouse swag.

Looking for a place to unwind and enjoy your lunch? Stop by one of our three open lunch spots—Toast, Luxe, or Spice. No programming, just lunch and a chance to meet new people.

12:15pm-1:15pm

Startup Track

Scaleup Track

Silicon Valley Money, Midwest Zip Code
Startup Track

A discussion on how entrepreneurs can attract coastal capital without giving up their midwestern address, the opportunities and challenges of scaling a startup outside of the Valley and what top VCs really look for when making their next big bet.

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Taking Your Business 2x
Scaleup Track

Join a panel of experienced entrepreneurs for a conversation about growing your company aggressively by learning how to work “on” your business rather than “in” your business.

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Generation Startup
Startup Track

Become inspired by watching Generation Startup, which highlights former Detroit Fellows who participated in the startup process and then hear directly from some of Cleveland’s own VFA Fellows who have gone on to launch their own businesses.

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When Small Businesses Meet Investors
Scaleup Track

Hear from the Cleveland Chain Reaction project, which recently matched five investors with five small businesses in the emerging Slavic Village neighborhood, to learn how both investors and small business owners approach this unique relationship.

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Battling The Bro Culture: Being A Woman In The Startup World
Startup Track

In this session, we’ll examine what gender bias really looks like and explore ways to overcome that bias and get your ideas found—and funded—by investors.

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Open Mic Pitch Stage
Startup Track

Got a big idea? Need to polish up on your pitch? Or maybe you’d just like to try something radically different and see if it works. Whatever your reasons, the stage is yours as you pitch in front of your peers and get real time feedback over lunch at Happy Dog.

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Taking Stock: Why Employees Stick With Startups
Startup Track

Examine how startups can use stock options and other tactics to build great culture to inspire, motivate and retain their top talent.

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1:15pm-1:30pm – Break

1:30pm-2:30pm

Startup Track

Scaleup Track

Everything Is A Product
Startup Track // Scaleup Track

From chewing gum to cutting-edge software,  the word “product” can mean a lot of different things. In this two-part session, Product Collective Co-Founder Paul McAvinchey will begin by examining the common ties that bind all product development and what we can learn from those commonalities. Then, you’ll hear from a larger panel of dedicated product people led by Mike Belsito, the other Co-founder of Product Collective.

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Startup Stories: Life After Exit
Startup Track

Hear from a panel of successful entrepreneurs as they share their own exit experiences and discuss how different life can be when you no longer own your own company.

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What The Top 1% Of Entrepreneurs Do
Scaleup Track

Learn about sustained business growth and actionable steps owners can take to become a part of this elite 1%.

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Finding Money For Your Business
Startup Track

Join local entrepreneur, Anjua Maximo, as she interviews  a panel of experts about finding the money you need.

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Hiring For The Long Haul
Scaleup Track

Learn how to match the right people with the right positions, hire employees that fit in with your existing team and create individualized growth plans that will keep your staff happy and productive.

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How To Kill A Deal
Startup Track

Hear from a panel of lawyers and investors, and learn about some of the deal-breakers they’ve encountered and get valuable tips on how to avoid them.

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How To Build And Empower A Diverse Workplace
Scaleup Track

Hiring diverse talent is step one in avoiding the trap of sameness. Step two is building the kind of inclusive culture that improves your bottom line by allowing that diversity to shine through. In this session you’ll get ideas on how to do both.

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Get Funded And Grow: How 3 Founders Got It Right
Startup Track

Learn how to form the right strategies, execute the right tactics and avoid the common pitfalls on your way to a successful venture.

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Understanding Equity In Your Startup
Startup Track

Join the Mentors of the City of Akron’s startup accelerator The Bit Factory as they discuss the ins and outs of equity in a startup.

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2:30pm-3pm – Break

Take a break and unleash your creativity! Stop by Sweet Moses for some casual conversation + art projects. Coloring books, anyone?

3pm-4:30pm

Startup Track

Scaleup Track

The Art Of The Exit: Featuring Former Yelp CFO Rob Krolik
Startup Track // Scaleup Track

Whether there’s an IPO or an acquisition in your company’s future, this session will give you a Silicon Valley insider’s perspective on getting to the exit.

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Turning Manufactured Product Ideas Into Growing Businesses
Startup Track

A discussion on what it’s like to manufacture here in Northeast Ohio and the resources available to help startups turn their product ideas into growing businesses.

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The Business Of Getting Big
Scaleup Track

Learn how Hyland Software grew from a small startup into a massive software company and how family-owned GOJO has become a global market leader in skin health and hygiene by fostering a culture of constant innovation.

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Meet-A-Mentor
Startup Track

In this session, you’ll have a chance to meet one-on-one with a Burton D. Morgan mentor to discuss your business.

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Rethinking Retail
Scaleup Track

Join local business owners for a conversation about how retail entrepreneurs can adapt to the rapidly changing industry with new tactics like mixing physical and online spaces and refocusing on niche markets.

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BLKhack Cleveland Exclusive: Diversity & Inclusion In The Startup Space
Startup Track

Hear stories of transformation, adversity and perseverance through words of encouragement, insight and inspiration delivered by our diverse panel of guests.

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4:30pm-8pm

TechPint Happy Hour

Have a pint with TechPint! Northeast Ohio’s most popular meetup for hackers, hustlers, and designers is coming to Startup Scaleup.

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Startup Scaleup Afterparty

Come join Hue Enterprise as they welcome investors, entrepreneurs, startups, professionals and others for an evening of conversation, networking and cocktails.

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